Effective Date: 06/05/2026
TruLife Metabolix MD Medical Group respects your privacy and is committed to protecting the personal information you share with us through our website, online forms, advertising forms, phone, email, text messaging, scheduling platforms, and patient communication systems.
This Privacy Policy explains what information we collect, how we use it, how we protect it, when it may be shared, and how you may request access, updates, deletion, or opt out of certain communications.
This Privacy Policy applies to information collected through our website, Meta/Facebook/Instagram lead forms, online contact forms, scheduling links, advertising campaigns, SMS/text communications, email communications, and other non-emergency digital intake channels.
This Privacy Policy does not replace the formal HIPAA Notice of Privacy Practices provided to active patients when a provider-patient relationship is established.
We may collect personal information that you voluntarily provide when you complete a contact form, lead form, appointment request, scheduling request, inquiry, or other communication with TruLife Metabolix MD.
This may include:
We ask that you avoid submitting detailed medical history, highly sensitive medical details, photographs, lab records, prescription history, or urgent medical concerns through public contact forms or social media lead forms. Detailed medical information should be submitted only through approved patient intake systems, secure patient portals, or other HIPAA-compliant channels provided by the practice.
When you visit our website or interact with our digital advertising, certain information may be collected automatically by our website platform, analytics tools, advertising platforms, or related technologies.
This may include:
We may use analytics and advertising tools to understand website performance, improve patient education content, evaluate marketing effectiveness, and improve user experience.
Where possible, we avoid using advertising tools in a manner that discloses protected health information or sensitive medical details to third-party advertising platforms.
We may use the information you provide to:
Submitting a lead form or inquiry does not create a provider-patient relationship. A provider-patient relationship is created only after appropriate intake, consent, evaluation, and provider acceptance.
TruLife Metabolix MD may be subject to the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA, when we collect, use, maintain, or disclose protected health information as part of providing healthcare services.
Once you become a patient, your protected health information may be used or disclosed for treatment, payment, healthcare operations, and other purposes permitted or required by law. HHS guidance explains that a HIPAA Notice of Privacy Practices should describe how a provider may use and share health information and should include patient privacy rights.
Because online advertising platforms, public website forms, and social media forms may not be appropriate for detailed medical communication, we recommend that patients use the secure patient portal, approved intake system, or other secure communication methods provided by the practice for sensitive medical information.
By submitting your phone number, email address, or contact information through our website, online forms, advertising forms, or scheduling tools, you authorize TruLife Metabolix MD and its authorized representatives to contact you by phone, text message, or email regarding your inquiry, requested services, scheduling, consultation options, membership information, and related follow-up.
Message and data rates may apply.
You may opt out of SMS/text messages at any time by replying:
You may request help by replying:
You may unsubscribe from marketing emails by using the unsubscribe link in the email, if available, or by contacting us directly.
Please do not use SMS, email, website forms, or social media messages for emergencies or urgent medical issues. For medical emergencies, call 911 or go to the nearest emergency department.
We do not sell your personal medical information.
We may share limited information with trusted service providers or business partners who help us operate our practice, website, scheduling systems, advertising systems, communication tools, patient intake systems, billing systems, pharmacy coordination, laboratory coordination, or technology infrastructure.
These may include:
When required, we use appropriate agreements, safeguards, or business associate arrangements to protect health information.
We may also disclose information when required by law, regulation, subpoena, court order, professional licensing obligation, public health requirement, or other lawful process.
If you submit information through a Meta/Facebook/Instagram lead form or other advertising form, that information may be transmitted to TruLife Metabolix MD so we can respond to your inquiry.
Meta requires advertisers using lead ads to provide a privacy policy explaining how collected information is handled.
Please understand that information submitted through third-party advertising platforms may also be subject to that platform’s own privacy policy, terms, and data practices. We encourage you to review the privacy settings and policies of any platform you use.
We do not intentionally upload detailed protected health information into advertising platforms for marketing purposes.
Our website and advertising campaigns may use cookies, pixels, tags, analytics tools, or similar technologies to understand visitor behavior, measure advertising performance, improve website functionality, and support marketing operations.
These tools may collect information such as page views, clicks, device data, browser type, general location, and ad interaction.
You may be able to limit cookies or tracking through your browser settings, device settings, or platform privacy settings. Disabling cookies may affect some website functionality.
We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or misuse.
These safeguards may include secure platforms, access controls, password protections, vendor oversight, limited internal access, encryption where available, and use of HIPAA-compliant systems when appropriate.
No website, email system, SMS platform, or internet transmission is guaranteed to be completely secure. Please avoid sending highly sensitive medical information through public-facing forms, unsecured email, or social media messages.
FTC guidance emphasizes that companies collecting health-related information should understand their data flows and build privacy and security into how information is collected, used, retained, and disclosed.
We retain personal information for as long as reasonably necessary to respond to inquiries, provide requested services, maintain business records, comply with legal obligations, support clinical or administrative operations, resolve disputes, enforce agreements, and meet regulatory requirements.
If you become a patient, your medical records may be retained according to applicable healthcare record-retention laws and professional standards.
You may contact us to request:
Some records may not be deleted if we are legally required to retain them, if they are part of a medical record, if they are necessary for compliance, or if retention is otherwise permitted by law.
If you become a patient of TruLife Metabolix MD, you may have additional rights under HIPAA and applicable state privacy laws. These rights may include the right to request access to your protected health information, request amendments, request restrictions, request confidential communications, receive an accounting of certain disclosures, and file a complaint if you believe your privacy rights have been violated.
Your specific patient privacy rights will be described in the practice’s HIPAA Notice of Privacy Practices.
Our services and website are not directed to children under 18. We do not knowingly collect personal information from minors through public lead forms or advertising forms.
If a parent or guardian believes that a minor has submitted information through our website or advertising form, please contact us so we can review and address the request.
Our website, online forms, Meta/Facebook/Instagram lead forms, SMS systems, and email systems are not intended for emergencies or urgent medical needs.
For medical emergencies, call 911 or go to the nearest emergency department.
For urgent medical issues, contact your treating healthcare provider directly through approved clinical communication channels.
We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or privacy practices.
When we update this Privacy Policy, we will revise the effective date at the top of this page.
HHS guidance states that covered entities must revise privacy notices when material privacy-practice changes occur.
